Visual Marketing is the process of using visual media, i.e. video & photography, to market a brand, create awareness and engage with existing and prospective clients
To create awareness, we can use advertising photography and brand videos that capture peoples attention. These can be targeted at specific genres across social media, magazines or TV using a combination of paid adverts and organic posts.
Once a prospective client shows interest, and they’re aware of your brand, you need to start to engage with them. They may not be ready to buy immediately, and by engaging with them, you develop familiarisation and build trust.
For the engagement, we can use Success Stories, Case Studies, Process Videos, and PR photography to educate and inform.
Then when they are ready to buy, your product or service will be at the forefront of their mind.
How it works
We’ve created a simple infographic to help explain.
By engaging in structured Visual Marketing Campaign, you are building trusted relationships. Prospective clients will become familiar as to who you are,
what you do and how you
do it. Video testimonials will endorse your claims, resulting in increased confidence in your business to deliver the right results.
It’s not just prospective clients; existing clients
will also benefit from this strategy. Growing your relationship and increasing the possibility of repeat business.