Top 3 Questions
What is it?
A Video Case Study is a video production that showcases your capabilities. We film an interview or series of interviews with those involved in the project, mixing these with relevant footage of the product or service, highlighting the processes, and the advantages of working with you.
Why does it matter?
A Case study will instill confidence in your business by enabling you to showcase your strengths and capabilities as well as provide evidence of the positive results. You could include your case study as part of a proposal or attach to a marketing campaign
We want you to receive the best production at the best possible value. To achieve this we work closely with you to create a bespoke package that is designed to not only make an impression but get results. However, we understand that in the initial stages it is hard to know what you want, especially if you are new to video. So from our experience we have designed three packages to help give you ideas and prepare your budget.
60 Second Production Structured Planning Single Location One Interview Supporting Footage 4 hrs Editing Royalty-Free Music
90-120 Second Production Structured Planning Storyboarding Single Location
Two Interviews Supporting footage
16 hrs Editing Royalty-Free Music Animated Text
120-180 Second Production Structured Planning Storyboarding
Up to 4 Interviews Supporting Footage
24 hrs Editing Royalty-Free Music Animated Text Motion Graphics
Example Case Studies & Testimonials
More questions ?
WHAT IF MY HAPPY CLIENT IS NOT A NATURAL PRESENTER?
Don’t worry, we have worked with many who are not. Like most people, public speaking or presenting is one of our major fears, it’s known as glossophobia. It might not be to an audience of hundreds, but giving presentations to staff, even team members, or sitting in front of a camera can be debilitating.
We take time to help your client and to put them at their ease ensuring we get the most natural and best response. We coach your client to encourage them enjoy the experience and present their business and, of course, yours in the best light.
WILL I RECEIVE A RETURN ON INVESTMENT?
For your video to generate results, it will need to be part of a marketing strategy. You will need to have a clear direction and purpose with an understanding of your business objectives and expectations. You can look at the leads and sales that occur after viewing your video and determine comparatively how it is performing compared to other marketing initiatives. Measuring your results and KPI’s is fundamental to successful ROI.
WHAT ABOUT MARKETING MY VIDEO?
The success of your video depends on its visibility online and ensuring that it is placed directly in front of your target audience. We can help re-purpose your video content to suit your campaign. Your video can be formatted to work on social media channels like YouTube, Vimeo, Twitter, Facebook, LinkedIn, Instagram, newsletters or part of an email campaign.
When we create your video, we are conscious of what needs to be included to give it the best chance of being found. Video titles and video tags for example can position your video to attract likely viewers.
Do you have a marketing campaign in place? No, we work with some amazing people who can help you to create one that will work for you.
HOW LONG SHOULD MY VIDEO BE?
When your audience views your video on different channels, their attention span varies.
Instagram viewers spend, on average 30 seconds looking at video content.
On Twitter, your video could entertain viewers for 45 seconds.
You can engage Facebook audiences for 60seconds.
On YouTube, Vimeo or your web site you can show the full, unexpurgated version lasting two minutes or longer. YouTube viewers will spend an inordinate amount of time watching videos lasting 15 minutes or more.
So, the content and the intended channel will determine the length of your video.
WHAT QUESTIONS SHOULD WE ASK IN THE VIDEO?
We will work with you to provide a list of questions that will build a convincing narrative. They will help you earn a prospect’s trust, show them what life would be like as your customer and validate your product or service.
We have compiled a library of case study interview questions that will disclose valuable details and insights. We use these prompts to get started, and then add more specific interview questions for your business or products.
IF MY CLIENT IS RETICENT, HOW CAN I CONVINCE THEM OF THE BENEFITS OF PARTICIPATING?
We have been asked this question many times before.
Asking your client to give a few hours of their precious time is a big ask. It is important that they are aware of all the benefits by taking part. They will receive free publicity and PR from being featured in a video that will feature their business. Prospects like to associate with other successful companies, so your client might generate additional business by association.
We ensure that the interview questions are sent to them in advance so that they may prepare and will have no nasty shocks on the day.
We keep filming day disruption to a minimum and work around their schedule.
Many have commented on how they enjoyed the experience, to such an extent that they have booked us to film videos for them.