Wyre Forest District Council / The Depot - Driver Training
To create a video that would get across the benefits of completing your driver training with ‘The Depot’. Social media shorts were also required for a paid advertising campaign to be run in-house.
How did we go about it?
After an initial meeting to establish a brief for the project, a creative session was held to put together a strategy for the video content and layout, together with timeline marketing points for paid social media re-marketing.
Once the strategy was approved, filming was scheduled and organised (this was delayed due to recent pandemic issues – but as soon as we were allowed to film safely, the project was restarted). We always film to a storyboard so that key important messages are achieved in order to get the message across to the audience and avoid any refilming.
Social Media Shorts
Each social media short was designed to appeal to a certain type of audience. This, together with targeted paid advertising, means that the best possible engagement is achieved in order to obtain an ROI.