The brief was very open and non specific; they wanted a new innovative way to engage with their audience and it was up to the creative companies to find this for them.

Coming from a background of TV & Film, creating an engaging series that can showcase all the amazing businesses within the area and provide a visual and exciting way of celebrating all that we have in Worcestershire seemed to hit the mark.

We created this idea before the pandemic hit and as things started to take hold, we realised how important this was going to be, as the usual marketing avenues for WINN, which included monthly events were not going to happen again any time soon.

This enabled us to expand the resources of WINN to this format to enable them to continue with their mission of celebrating the innovation found within Worcestershire and putting it on the map.

After filming the episodes a release date was scheduled for each episode and then the WINN team got to work with the promotion of their shows in much the same way they would promote their live events.

I’m also happy to say that the next series has been created but this time with a podcast as well, so we had to create this in a slightly different way to enable everything to work in audio-only; but that’s for a different post.

Watch an episode below if you want to see more; we even have a behind the scenes video below as well which is always good for a laugh.