Visual Marketing - but how?
You give them exciting content, facts and tips, and tell them what you’ve been doing.
So we start from the beginning with adverts. They don’t know you, and you don’t know them, so paid advertising does its function here. You can do this organically, but it will take longer, and you will have less control. With ads, you can be specific in your search, targeting who and where.
It helps if you are patient as this is like creating a piece of art; trying ideas until you get it just right. There is no magic formula; it depends on your audience, the product, and many other factors. Some research beforehand is always helpful. The better you understand your customer, the easier it is to reach them.
Not everyone is ready to buy from you now.
It’s true that some people buy on impulse or have an immediate requirement, but this is a small subsection of your client base, and they are there for the taking. This means that all your competitors are also in the mix.
There is a much larger subsection that doesn’t currently have a requirement.
If you build a relationship there, then when the need appears you’ll be in the driving seat.
Not everyone is price driven.
Why do people buy from you? Is it price or are there other factors at work here?
Get buy-in to your ethos, style and how you achieve what you achieve.
Your device may have features and benefits that others don’t, or your service may be on another level.
The client needs to know and have buy-in. In other words: confidence.
Price is not always the driving factor.
It’s all about trust.
A trusting relationship is essential. If a prospect doesn’t trust you, they will not buy from you, which is a crucial factor in marketing.
Give them information about what you do and how you do it. Advise and educate them on relevant topics. These all help to build relationships and enhance trust.
So there you have it. We hope that has whet your appetite.
If you want to find out more, we discuss all these points and more in the DT-TV Video podcast.