Why do case studies work?

Wouldn’t it be great if people understood exactly how much you did for them and treasured your worth? And then they told all your prospective and existing clients how great you are. What would target do for your business? This is the power of a case study. So how does it do this? As marketers, […]

I’m too cool for my video!

I’m too cool for my Video! Why sexy is not always the best option for your video.   We’ve all seen sexy videos on Instagram or on TV for smartwatches, flashy trainers or the latest bike. They’re great, high budget, great shots, interesting angles, and keep us glued to the screen. They sell to us. […]