Visual Marketing is about your visibility online. Brand Visibility and brand awareness are the critical components of any marketing campaign. If prospects can’t see you or have never heard of you, how can they be expected to buy from you? Although closely aligned, visibility and awareness are two different aspects. Brand awareness is how familiar […]
Wouldn’t it be great if people understood exactly how much you did for them and treasured your worth? And then they told all your prospective and existing clients how great you are. What would target do for your business? This is the power of a case study. So how does it do this? As marketers, […]
Brand Video – Five reasons why you need one. A brand video is fast becoming an essential part of any marketing campaign. But why is this, and why do you need one? To better understand this, we need to understand what a brand is. Your brand is how people perceive you, your company or your […]
Ideas to help you decide what video is best for you. Do you want a video but you’re not sure what to do? Do you think what will work for me? Well worry no more, the objective of this short article is to try to point you in the right direction. Give you some ideas […]
I’m too cool for my Video! Why sexy is not always the best option for your video. We’ve all seen sexy videos on Instagram or on TV for smartwatches, flashy trainers or the latest bike. They’re great, high budget, great shots, interesting angles, and keep us glued to the screen. They sell to us. […]
We have had a lot of fun creating The WINN Show over the last several months and, with one episode left to go, we thought now would be a great time to show you some of the BTS footage from the shows (kindly put together by our friends over at F8 Creates in Worcester). Creating […]
Choosing the right Music for your Video Oh, how things have changed! The days of those un-inspiring corporate music tracks you heard on just about every corporate video are thankfully behind us. We now have a wealth of great music to use in our videos. In fact, we’re spoilt for choice. Sites like Epidemic Sound, […]
Have you got visual media sitting on a hard drive somewhere? It may be worth digging them out as they could be helping you market your business—an essential process in the current economic crisis. Consider visual media as an investment Whenever you buy a new machine, invest in software or take on a new member […]
Social Media Shorts – 5 tips to get your videos noticed. In the world of social media, It’s no secret that video has become the perfect media to get your message to your audience. But we already know that; the problem is, so does everyone else. This has made social media a very busy place […]
You might have seen it occasionally on TV when they have panned around the studio or if you have ever been to a live event; autocue is useful technology and most shows have them (or did you think everyone was amazing at presenting and never making a mistake or missing a beat?). Nothing is left […]
